Here are a few stats that show the power of visuals in your content marketing (from Social Media Today):
- People remember visual information 6x better than the information they have read or heard.
- Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.
- The click-through-rate (CTR) of a website is about 47% higher in sites containing images.
- Infographics grow 12% more traffic, and 200% more shares than posts without images.
- Content with relevant images gets 94% more views than content without relevant images.
- Tweets with images receive 18% more clicks and 150% more retweets than tweets without images.
- Facebook posts with images get over 3.2x more engagement than those without images.
- LinkedIn posts with images generate a 98% higher comment rate.
- Video generates 80% more conversion.
