CopywritingHow to Write a Snappy TaglineYou’ve got a new product or website, but you’re stuck for a tagline. Should you spend a lot…
CopywritingMake A Bigger Impact By Saying LessThe night of the 2012 U.S. election, President Obama sent out a photo via Twitter and Facebook along…
CopywritingSales Copy: Push The Pain PointsIn marketing we tend to focus on the benefits and that’s good. But an even better motivator is…