It’s no secret that content marketing works, and it’s on the rise in 2022.
Kinsta put out a great post with a list of stats that are really interesting!
- 90% of marketers use content marketing (though 70% of marketers lack a consistent or integrated content strategy).
- Content marketing leaders experience 8 times more site traffic than non-leaders.
- While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.
- Small businesses with blogs get 126% more lead growth than small businesses without blogs. This is because 77% of people of internet users read blogs.
- Content marketing rakes in conversion rates 6x higher than other methods. 💸
- Businesses that publish blog content have 434% more search-indexed pages than those without.