Email Marketing

After Analyzing 12 Million Outreach Emails, Here’s What They Learned

The Backlinko team has published the findings from an analysis of 12 million outreach emails.

  • Outreach emails with long subject lines achieve 24.6% higher average response rate
  • Emailing the same contact multiple times leads to 2x more responses
  • Personalized subject lines boost response rate by 30.5%
  • Wednesday is the “best” day to send outreach emails
  • Linking to social profiles in email signatures may result in better response rates.