Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant.
Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero.
What can you do to avoid this?
1. Email Your Customers Regularly
Follow-up is king.
Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or let them in on what you’re currently working on.
2. Create a New Offering for Old Clients
People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer sexy, exclusive, and time-sensitive to get quick action results.
3. Raise Your Rates
When was your last rate increase?
Are your prices competitive with the current market of coaches of your caliber?
Can your ideal client still afford your new rates?
Be confident that your expertise is worth that new rate and break the new carefully to your current clientele so they don’t jump ship.
4. Repackage Your Offerings
Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to the most people and be sure to price it accordingly.
5. Focus on Customer Service
You will never please everyone but you may as well try your best. Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Stick to your rules about refunds but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones.